Lub Absolute Beginner txoj kev qhia rau Google Analytics

Yog hais tias koj tsis paub dab tsi Google Analytics yog, tsis tau ntsia nws rau ntawm koj lub website, los yog tau ntsia nws, tiam sis yeej tsis tau saib koj cov ntaub ntawv, ces cov ncej no yog rau koj. Thaum nws yog ib qho nyuaj rau ntau rau cov ntseeg, muaj cov tseem websites uas tsis siv Google Analytics (los yog tej analytics, rau cov uas muaj teeb meem) los ntsuas lawv cov tsheb. Nyob rau hauv no ncej, peb yuav mus saib nyob rau Google Analytics los ntawm lub meej beginner tus taw tes ntawm view. Vim li cas koj xav tau nws, yuav ua li cas kom tau nws, yuav ua li cas siv nws, thiab workarounds rau teeb meem.

Yog vim li cas txhua txhua lub website tswv xav tau kev pab Google Analytics

Koj puas muaj ib tug blog? Koj puas muaj ib tug zoo li qub website? Yog hais tias cov lus teb no yog, txawm hais tias lawv yog rau tus kheej los yog ua lag ua luam kev siv, ces koj yuav tsum Google Analytics. Ntawm no yog cov cia li ib ob peb ntawm cov ntau cov lus nug txog koj lub website uas koj yuav teb tau siv Google Analytics.

  • Yuav ua li cas muaj coob tus neeg mus saib kuv lub website?
  • Qhov twg kuv qhua nyob?
  • Kuv xav tau ib tug mobile-phooj ywg lub website?
  • Yuav ua li cas websites xa tsheb khiav mus rau kuv lub website?
  • Yuav ua li cas ua li tactics tsav feem ntau cov tsheb rau kuv lub website?
  • Uas nplooj ntawv nyob rau kuv lub website yog cov feem ntau nrov?
  • Yuav ua li cas muaj ntau yam neeg tuaj saib tau kuv hloov dua siab tshiab rau hauv ua los yog cov neeg muas zaub?
  • Qhov twg kuv hloov qhua tuaj thiab mus rau ntawm kuv lub website?
  • Yuav ua li cas yuav ua tau zoo dua kuv lub website ceev?
  • Yuav ua li cas blog cov ntsiab lus ua kuv qhua zoo li tshaj plaws?

Muaj ntau ntau, ntau ntxiv cov lus nug uas Google Analytics yuav teb tau, tab sis cov no yog cov uas tseem ceeb tshaj plaws rau feem ntau website tswv. Tam sim no cia saib yuav ua li cas koj yuav tau txais Google Analytics rau koj lub website.

Yuav ua li cas rau nruab Google Analytics

Ua ntej, koj xav tau ib tug Google Analytics account. Yog hais tias koj muaj ib tug thawj Google account uas koj siv rau lwm yam kev pab xws li Gmail, Google Drive, Google Calendar, Google, los yog YouTube, ces koj yuav tau teem caij rau koj Google Analytics siv Google account. Los yog koj yuav tsum tau tsim ib lub tshiab.

Qhov no yuav tsum yog ib tug Google account koj npaj kom mus ib txhis thiab tias tsuas yog koj muaj kev nkag tau mus rau. Koj yeej ib txwm pab tau koj Google Analytics rau lwm tus neeg down txoj kev, tab sis koj tsis xav kom lwm tus neeg los muaj tag nrho tswj nws.

Big ntsis: tsis txhob cia koj leej twg (koj web designer, web tsim tawm, Web site party, SEO neeg, thiab lwm yam) tsim koj lub website Google Analytics nyiaj nyob rau hauv lawv tus kheej Google account kom lawv yuav "tswj" rau koj. Yog hais tias koj thiab tus neeg no yog ib feem txoj kev, lawv yuav coj koj Google Analytics cov ntaub ntawv nrog lawv, thiab koj yuav tau pib dua.

Teem koj tus account thiab cov khoom

Thaum koj muaj ib tug Google account, koj yuav tau mus rau Google Analytics thiab nias cov Sign rau hauv Google Analytics khawm. Koj yuav ces yuav greeted nrog cov peb cov kauj ruam koj yuav tsum coj mus teev Google Analytics.

Tom qab koj nias lub Sign Up khawm, koj yuav sau tawm cov lus qhia rau koj lub website.

Google Analytics muaj hierarchies miv rau koj tus account. Koj yuav muaj txog li 100 Google Analytics nyiaj nyob rau hauv ib tug Google account. Koj yuav muaj txog li 50 lub website zog nyob rau hauv ib tug Google Analytics account. Koj muaj peev xwm muaj li 25 views nyob rau hauv ib tug website khoom ntiag tug.

Ntawm no yog ob peb scenarios.

  • Scenario 1: Yog hais tias koj muaj ib tug website, koj tsuas xav tau ib tug Google Analytics nyiaj nrog ib tug website khoom ntiag tug.
  • Scenario 2: Yog hais tias koj muaj ob websites, xws li ib qho rau koj lub lag luam thiab ib tug rau koj tus kheej siv, tej zaum koj yuav xav tau los ua ob tug accounts, tis npe ib tug "123Business" thiab ib tug "Tej". Ces koj yuav teem koj lub lag luam lub website nyob rau hauv lub 123Business account thiab koj tus kheej lub website nyob rau hauv koj Tej account.
  • Scenario 3: Yog hais tias koj muaj ob peb cov lag luam, tab sis tsawg dua li 50, thiab txhua tus ntawm lawv muaj ib tug website, tej zaum koj yuav xav kom muab tso rau lawv tag nrho cov nyob rau hauv ib lub lag luam account. Ces muaj ib tug Tej account rau koj tus kheej websites.
  • Scenario 4: Yog hais tias koj muaj ob peb cov lag luam thiab txhua tus ntawm lawv muaj dozens ntawm cov websites, rau ib tug tag nrho ntawm ntau tshaj 50 websites, tej zaum koj yuav xav muab txhua ua lag ua luam nyob rau hauv nws tus kheej account, xws li 123Business account, 124Business account, thiab hais txog.

Yog tsis muaj txoj cai los yog tsis ncaj ncees lawm txoj kev mus teev koj Google Analytics account-nws yog ib tug teeb meem ntawm yuav ua li cas koj xav mus npaj koj qhov chaw. Koj yeej ib txwm rename koj nyiaj los yog zog cia txoj kev. Nco ntsoov tias koj tsis tau tsiv mus ib tug (website) los ntawm ib tug Google Analytics account mus rau lwm-koj yuav tau teem ib tug tshiab vaj tse nyob rau hauv lub tshiab account thiab poob lub keeb kwm ntaub ntawv uas koj sau los ntawm cov thawj cov cuab yeej.

Rau cov tsis beginner tus qhia, peb yuav muaj kev pov plob koj muaj ib tug website thiab tsuas xav tau ib tug saib (lub neej ntawd, tag nrho cov ntaub ntawv saib. Lub teeb yuav zoo ib yam dab tsi zoo li no.

Hauv qab no, koj yuav muaj cov kev xaiv rau configure qhov twg koj Google Analytics cov ntaub ntawv yuav muab qhia tawm.

Nruab koj mus txog qhovtwg code

Thaum koj ua tag lawm, koj yuav nias lub Tau mus txog qhovtwg ID khawm. Koj yuav tau txais ib tug popup ntawm lub Google Analytics lus thiab tej yam kev mob, uas koj yuav tsum pom zoo rau. Ces koj yuav tau txais koj Google Analytics code.

Qhov no yuav tsum tau ntsia ntawm txhua nplooj ntawv nyob rau hauv koj lub website. Lub installation yuav yog nyob ntawm seb hom website uas koj muaj. Piv txwv li, kuv muaj ib tug WordPress website rau kuv tus kheej sau siv cov Chiv Keeb moj khaum. Qhov no lub moj khaum muaj ib cheeb tsam mus ntxiv header thiab footer scripts rau kuv lub website.

Xwb, Yog hais tias koj muaj ib tug WordPress rau koj tus kheej sau, koj muaj peev xwm siv lub Google Analytics by Yoast plugin rau nruab koj cov cai yooj yim tsis muaj teeb meem dab tsi lub ntsiab los yog lub moj khaum uas koj siv.

Yog hais tias koj muaj ib lub website ua tau nrog cov HTML ntaub ntawv, koj yuav ntxiv mus txog qhovtwg code ua ntej lub </ lub taub hau> tag rau txhua yam ntawm koj cov nplooj ntawv. Koj yuav tau ua qhov no los ntawm kev siv ib phau ntawv editor kev pab cuam (xws li TextEdit rau Mac los yog Notepad rau lub qhov rais) thiab ces uploading cov ntaub ntawv mus rau koj lub web party siv ib tug FTP kev pab cuam (xws asFileZilla).

Yog hais tias koj muaj ib tug Shopify e-commerce khw, koj yuav mus rau koj hauv kiab khw chaw thiab muab tshuaj txhuam nyob rau hauv koj tes mus txog qhovtwg code qhov twg teev.

Yog hais tias koj muaj ib tug blog rau Tumblr, koj yuav mus rau koj blog, nias lub Kho kom raug neeg ntsiab khawm nyob rau sab saum toj sab xis ntawm koj blog, thiab ces nkag mus cia li Google Analytics ID nyob rau hauv koj tej chaw.

Raws li koj tau pom, lub installation ntawm Google Analytics txawv raws li nyob rau hauv lub platform uas koj siv (cov ntsiab lus tswj system, website builder, e-commerce software, thiab lwm yam), lub ntsiab koj siv, thiab cov plugins koj siv. Koj yuav tsum tau mus nrhiav yooj yim cov lus qhia rau nruab Google Analytics rau tej website los ntawm kev ua ib tug web nrhiav rau koj platform + yuav ua li cas rau nruab Google Analytics.

Teem hom phiaj

Tom qab koj nruab koj mus txog qhovtwg code rau koj lub website, koj yuav xav kom kho ib tug me me (tab sis pab tau heev) qhov chaw nyob rau hauv koj lub website profile on Google Analytics. Qhov no yog koj lub hom phiaj qhov chaw. Koj yuav nrhiav tau nws los txhaj rau cov Admin txuas rau lub sab saum toj ntawm koj Google Analytics thiab ces txhaj rau cov hom phiaj nyob rau hauv koj lub website Saib kem.

Hom Phiaj yuav qhia Google Analytics thaum ib yam dab tsi tseem ceeb uas tau tshwm sim nyob rau hauv koj lub website. Piv txwv li, yog tias koj muaj ib lub website uas koj tsim ua los ntawm ib tug hu rau daim ntawv, koj yuav xav nrhiav (los yog tsim) ib tug ua tsaug koj cov nplooj ntawv uas cov neeg tuaj xyuas xaus li thaum lawv tau xa lawv cov ntaub ntawv tiv tauj. Los yog, yog koj muaj ib lub website uas koj muag khoom, koj yuav xav nrhiav (los yog tsim) ib tug zaum kawg ua tsaug rau koj los yog paub page rau cov qhua mus tsaws li thaum lawv tau ua tiav ib purchase.

Xa koj cov lus rau peb:

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Post lub sij hawm: Aug-10-2015
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